Wednesday, January 18, 2012

BK Wheels. Burger King to Offer Delivery for $2. Virginia and Maryland First. Will BK Delivery be a Flop?

Burger King has begun offering delivery service in Virginia and Maryland. With over 7,500 restaurants, the burger-chain is trying to remain number two in sales behind McDonald's, with many analysts predicting that it has already lost that ground to Wendy's International.

The service will be available from 11am until 10pm, and will cost users $2. Burger King Holdings was recently purchased in 2010 by 3G Capital for $3.93 billion, and it is desperately searching for new ways to generate much needed cash-flow in a crowded fast-food marketplace.

Will hungry Americans be willing to shell out an extra $2 to ensure that they do not have to go anywhere at all to eat a Whopper and fries? Many analysts are predicting the program to be a flop, but with waist lines bulging across the country, this program definitely has a chance.

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