Wednesday, January 18, 2012
BK Wheels. Burger King to Offer Delivery for $2. Virginia and Maryland First. Will BK Delivery be a Flop?
The service will be available from 11am until 10pm, and will cost users $2. Burger King Holdings was recently purchased in 2010 by 3G Capital for $3.93 billion, and it is desperately searching for new ways to generate much needed cash-flow in a crowded fast-food marketplace.
Will hungry Americans be willing to shell out an extra $2 to ensure that they do not have to go anywhere at all to eat a Whopper and fries? Many analysts are predicting the program to be a flop, but with waist lines bulging across the country, this program definitely has a chance.